Monday, May 13, 2013

After the Terror - - - (a new poem written today)


After the Terror

 


Inside his computer and displayed on his screen was an ocean of content

Waves crushing against the jettisoned sand sediment and petrified hot lava

Currents grasping & grabbing to gather mass consciousness and rip tides trying to

Break a heart or two or maybe open or close a few minds that might go with the flow

The pieces of the picture where there like dancing pixels waiting to be strung together

And create port cities of safe harbor along the way for those who earned a ticket to ride

These illuminations once strung together created a passing through time in unmistakable

Ritual in feeling alive like travelling along ancient ley lines leading to pauses at power spots

Refreshing as if coming up for the first breath of fresh air after swimming near the bottom

Alive with electricity directed to provide a spark of inspiration to make someone at the end

Think a little differently and maybe with a kinder, gentler, open minded ripple effect before

Anyone else would have the primal muck stuck between the ears of their heads & cast another

Stone at the woman who was really abused and used and not respected for her inherited property

He was an American and she was a pro westerner who wanted to wear Levis & listen to Obama

She followed him over the hub spots stretched out by long highways of information across the internet

 Global connections brought the opportunity for global communications to light the caves of darkness

draft 1 written today by John French & the new everyday media

Saturday, May 11, 2013

Happy to Be YOU??? You Are Your Own Brand & Everyday Is a Stage = Here's How to Get Focused on Marketing You (No Matter Your $Budget or $Time)

 UpSearch SocialMedia @UpSearchSocial:
"A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is." ~Scott Cook


Above is exactly what a local TV news director named Dick (no kidding) could not get while I was in infancy w/ my NewEdayMedia projects... #Unabashed I kept trucking on. ..




@NewEdayMedia
This is a great article not only for someone in but for most things in life
 
 
"Theories get you thinking. Sweat get you results."


Today's Marketing "Fortune Cookie" is about the difference between the real and the ideal.
Most people are idealistic creatures. We hold an utopian image of what should or shouldn't be for our world, our family, our friends, our possessions and ourselves. Anything short of that image, is imperfect and unacceptable. We think our government is too liberal, or maybe it's too conservative. Our coworkers are too serious, or not serious enough. We should have zero percent body fat, or we think we're too skinny. We either dye our hair blonde, black or red, or some of us wish we had hair at all. We think we're too short, or we wish we weren't so tall. For most people, whatever we have and whatever we are, is not ideal.

The same thing happens in marketing. Idealistically, we will have enough time and money to conduct exhaustive market research, which will spell out in no uncertain terms, exactly what we should do with our marketing. In this ideal world, we would have three months to prepare a perfect marketing plan, the perfect messaging and six months to get the creative just right. We'd also have an unlimited budget to put all of this into play and if this were the case, you'd probably do pretty well with the campaign.

The reality in most marketing campaigns is, we don't have unlimited time or money. In fact, it's more likely that time is cut short and budgets are trimmed even shorter. There's no time for formal research. There's very little time for planning, and even less time to build it. We lift off, start flying and make course corrections and campaign optimizations from the air. We use brute force to push the flywheel, we rely on our experience to pull the right levers, and while the idealists are still developing theories, we're out of the starting gate with a head start.





Even if the idealists had their way and could develop a perfect marketing plan, there's no promise that it will actually work. Oh sure, ideally their marketing video will go viral and make Psy's "Gangnam Style" video look like child's play, but that's more likely to happen by accident. They may plan for every one of their Tweets to trend for two days on Twitter, and for their Facebook page to grow to 100 million likes over night, but it probably won't happen as planned.

At the end of the day, a great idea put into play, trumps a good theory that's still under review in the board room. If you can stomach the risk of imperfection, and are willing to make refinements as you go, you may find you've got the right stuff for a career in marketing. It won't be easy and it won't be ideal, but if you are willing to do the work, it will be as today's fortune says, "Theories get you thinking. Sweat get you results."

The reality in most marketing campaigns is, we don't have unlimited time or money.

@NewEdayMedia
John Lennon famously stated, “life’s what happens while you’re busy making plans” …

Best of the Roses,
john alan conte jr.
&
the new everyday media

BIGnewEdayMedia coming soon to mystrawhat.com (featuring original poetry & top hottest of new everyday media 2014)

Thursday, May 9, 2013

How to Get David Meerman Scott – Marketing Speaker & Leadership Speaker & Author of Number #1 bestseller to Mention You in a Post When He Just Posted, “Sadly, nearly all of the pitches I get are just plain spam.” ...


How to get Marketing Speaker David Meerman ScottMarketing Speaker & Leadership Speaker & Author of Number #1 bestseller -The new rules of marketing & PR with over 250,000 copies in print in more than 25 languages- to Mention You in a Post When He Just Posted, “Sadly, nearly all of the pitches I get are just plain spam.” ...
I now feel like I am such a grateful #dead #rockstar to have a #business #marketing #guru like David Meerman Scott mention me in one of his recent posts = especially from Milan, Italy today.

How to when he says it's rare and he most likely won't. ..

Cranking the Grateful Dead at the soundcheck before my masterclass in Milan today #dmscottinmilan              
 

Tuesday, May 7, 2013

What does a deal with Rosetta Stone®, the world's best language-learning software, mean for Google Glass sales?


Watching Diana Falzone’s BreakTime! Is Google Glass half empty? We examine the pros and cons of this gizmo” and reading an article this weekend called "Beliefs about Language Learning: Current Knowledge, Pedagogical Implications and New Research Directions" got my wheels spinning like the parade of vehicles that was the Grateful Dead from Pittsburgh, PA “trucking up to Buffalo.”
 
                                               Diana Falzone rocking Google Glass in studio

According to Business Insider (about 1 hour ago)
Most People Think Google Glass Is Going To Flop

Tech pundits are still weighing in on Google's computerized glasses, Google Glass.


But getting a free version of a new gadget, or being rich enough that you can plunk down $1,500 for one, is very different from actually choosing to buy one as a normal person.

And that, for any new gadget, is where the rubber meets the road.

However, I say, look at iphone. It has revolutionized everyday communications in a way I’m sure big old Ma Bell was to weighed down to foresee let alone dream to release and manage.

Where does a savvy director of business development and poet dream about crossroads that will further revolutionize not only business but education too?!

One must not try to argue an upfront valuable point in Beliefs about Language Learning: Current Knowledge, Pedagogical Implications and New Research Directions. Yes. Sometimes the truth stings but almost always the first steps of change are quite painful and met with overwhelming resistance --- Just in the first paragraph alone it states that the current methods of learning have become stagnant.

Boom.

Now listen to Perillo Tours family member and CEO







Welcome to Perillo's Italy
I'll never forget my first impressions of Italy as an 11 year old boy. Majestic cathedrals. Buzzing motorbikes. I've gone back a hundred times, sometimes for work, sometimes for play, but always for what really makes Italy travel great - the reawakening of your senses.Thank you for your interest in our legendary tours and I look forward to seeing you in Italy!
                                                   Milan, Italy

OK, now imagine this 11 year old boy with Google Glass.

The learning capabilities at that age matched with gripping engaging, dynamic technology inside an everyday device such as Goggle Glass and paired up with Rosetta Stone® would occur so seamlessly that this 11 year old boy wouldn’t even realize he’s learning stuff!

In fact, in this scenario I’m painting for you I would go so far as to predict this little 11 year old going back to his dreamy dreadful suburban school district from his Perillo tour of Italy with Rosetta Stone® integrated into Google Glass his director of business development father and CPA mother bought him and he being so far advanced compared to his peers that a scandal erupts about the boy cheating in his Italian and social studies classes because of his effortless good grades.

Culture eats strategy for breakfast, lunch and dinner.
And, moreover, to further that, if Diana Falzone is programmed into the Google Glass featuring Rosetta Stone® "real" real-time online learning as my emissary = well, I'll pay $2, 500.00. No big deal. ..

Cheers! (with a glass half full).
Best of the Roses,
john alan conte jr.
&
the new everyday media

BIGnewEdayMedia coming soon to mystrawhat.com (featuring original poetry & top hottest of new everyday media 2014)
 

Sunday, May 5, 2013

Metaphor of the sun and Platonic doctrine of recollection

Metaphor of the sun

In The Republic (507b-509c) Plato's Socrates uses the sun as a metaphor for the source of "intellectual illumination," which he held to be The Form of the Good. The metaphor is about the nature of ultimate reality and how we come to know it. It starts with the eye, which Socrates says is unusual among the sense organs in that it needs a medium, namely light, in order to operate. The strongest and best source of light is the sun; with it, we can discern objects clearly. Analogously for intelligible objects The Form of the Good is necessary in order to understand any particular thing. Thus, if we attempt to understand why things are as they are, and what general categories can be used to understand various particulars around us, without reference to any forms (universals) we will fail completely. By contrast, "the domain where truth and reality shine resplendent" is none other than Plato's world of forms—illuminated by the highest of the forms, that of the Good.

Platonic doctrine of recollection

The Platonic doctrine of recollection or anamnesis, is the idea that we are born possessing all knowledge and our realization of that knowledge is contingent on our discovery of it. Whether the doctrine should be taken literally or not is a subject of debate. The soul is trapped in the body. The soul once lived in "Reality", but got trapped in the body. It once knew everything, but forgot it. The goal of Recollection is to get back to true Knowledge. To do this, one must overcome the body. This doctrine implies that nothing is ever learned, it is simply recalled or remembered. In short it says that all that we know already comes pre-loaded on birth and our senses enable us to identify and recognize the stratified information in our mind.

Platonic epistemology holds that knowledge is innate, so that learning is the development of ideas buried deep in the soul, often under the midwife-like guidance of an interrogator. In several dialogues by Plato, Socrates presents the view that each soul existed before birth with the Form of the Good and a perfect knowledge of everything. Thus, when something is "learned" it is actually just "recalled."
Plato drew a sharp distinction between knowledge, which is certain, and mere opinion, which is not certain. Opinions derive from the shifting world of sensation; knowledge derives from the world of timeless forms, or essences. In The Republic, these concepts were illustrated using the metaphor of the sun, the analogy of the divided line, and the allegory of the cave.



Best of the Roses,
john alan conte jr.
&
the new everyday media

BIGnewEdayMedia coming soon to mystrawhat.com (featuring original poetry & top hottest of new everyday media 2014)

Beliefs about Language Learning: Current Knowledge, Pedagogical Implications and New Research Directions

This paper argues that, while research on learner beliefs about language learning so far has provided us with valuable insights, it has stagnated, investigating which beliefs are fundamental to the exclusion of other important factors. The question central to this paper is what shapes learner beliefs? Despite what we know about beliefs, we have very little knowledge about the psychological mechanisms involved in creating, shaping and guiding these beliefs, which are byproducts of a number of internal as well as external factors.

The Nature and Origin of Beliefs


 Terms such as knowledge and beliefs are treated differently within the research
community, depending on varying theoretical orientations. Early psychological studies
into learner perceptions and beliefs about learning "opened a whole new Aladdin's cave of personal beliefs, myths, understandings, and superstitions as they were revealed by the persons' thoughts and feelings about their learning" (Thomas & Harri-Augustein, 1983, p. 338). They concluded that beliefs about learner capacity and personal models of their own processes were more central to understanding the individuals' learning performances than universally accepted theories of learning; these personal "myths" explained more about individual differences in learning than such psychometric measures as intelligence or aptitude (Thomas & Harri-Augustein, 1983).
In cognitive psychology, learner beliefs about the nature of knowledge and learning, or epistemological beliefs, have been investigated with the idea that they are part of the underlying mechanisms of metacognition (Flavell, 1987; Ryan, 1984), form the building blocks of epistemology (Goldman, 1986), and are a driving force in intellectual performance. Psychologists have begun to acknowledge the pervasive influence of personal and social epistemologies on academic learning, thinking, reasoning, and problem solving (Schommer, 1993), persistence (Dweck & Leggett, 1988), and interpretation of information (Ryan, 1984; Schommer, 1990).

From this perspective, beliefs about language learning are viewed as a component of
metacognitive knowledge (Flavell, 1987), which include all that individuals understand about themselves as learners and thinkers, including their goals and needs. Flavell (1979, 1981) emphasizes the study of meta-cognitive knowledge in second language learning and focuses on the person. He calls this "person knowledge." Person knowledge is knowledge learners have acquired about how cognitive and affective factors such as learner aptitude, personality, and motivation may influence learning. In addition, it includes specific knowledge about how the above factors apply in their experience. For example, is it the learners' belief that they do, or do not, have an aptitude for learning another language or, that their particular type of personality will inhibit or facilitate language learning (Wenden, 2001)?
 
Beliefs have also been said to "act as very strong filters of reality" (Arnold, 1999, p. 256).Interdisciplinary research suggests that learner beliefs about learning are intertwined
with factors such as self-concept and identity, self-efficacy, person
ality, and other
individual differences (Epstein, 1990). For example, students may be directly influenced
by their perception of success in learning and levels of expectancy (Yang, 1999; White,
1999; Bernat, 2004)--with realistically high helping to build confidence, and low (or
unrealistically high) expectations helping to build incompetence (Puchta, 1999). Truitt
(1995) discusses expectancy (based on Pintrich & DeGroot's (1990) concept) as
students' beliefs about their abilities and responsibilities to perform tasks. Values are
considered by Pintrich and DeGroot to be related to students' goals and beliefs about
the relative importance and interest of the task. Truitt (1995) further addresses selfefficacy as beliefs about ability, similar to expectancy.
 
Read full article here http://tesl-ej.org/ej33/a1.pdf
 
 
Best of the Roses,
john alan conte jr.
&
the new everyday media

BIGnewEdayMedia coming soon to mystrawhat.com (featuring original poetry & top hottest of new everyday media 2014)

Wednesday, May 1, 2013

The Day Jobs of Poets

A friend sent me this last night. .. And this does speak to me. A lot! In my late teens and thru my twenties when . I was discovering who I was and writing poetry, doing readings and such so many people tried to tell me that I could only be... a poet if I only wrote poetry and made a living by only writing and publishing poetry - which was something that made me cringe as I did not want to be boxed in, limit myself or miss out on the prized perspective of an everyday person with an everyday job. (Not to mention I love business and particularly sales and marketing). Thanks for sharing.
 
 
 

When Freedom Highschool's famous english teacher Mr. Burns had me read for his honors & non honors classes I tried to convey this valuable message to the kids.
 
 
 
Best of the Roses,
john alan conte jr.
&
the new everyday media

BIGnewEdayMedia coming soon to mystrawhat.com (featuring original poetry & top hottest of new everyday media 2014)
 

Tuesday, April 30, 2013

Happy Birthday World Wide Web: "20 years on, world's first Web page to be reborn"


20 years on, world's first Web page to be reborn = (and for all you who don't speak Geek let me translate: "happy birthday" first web page on the world wide web - otherwise known as the internet - there will be a special celebration by bringing back this first web page and explanations of why & how it was done + commentary on what it means today & for the future)


                                           Photo: Systemic >> Sonified


The world's first web page will be dragged out of cyberspace and restored for today's Internet browsers as part of a project to celebrate 20 years of the Web, organisers said on Tuesday.


The European Organisation for (CERN) said it had begun recreating the website that launched that World Wide Web, as well as the hardware that made the groundbreaking technology possible.

The world's first website was about the technology itself, according to CERN, allowing early browsers to learn about the new system and create their own web pages.
The project will allow to understand the origin and importance of the Web and its impact on modern life, CERN web manager Dan Noyes told AFP.
"We're going to put these things back in place, so that a or someone who's interested 100 years from now can read the first documentation that came out from the World Wide Web team," he said.

The project was launched to mark the 20th anniversary of CERN making the World Wide Web available to the world for free.

British physicist Tim Berners-Lee invented the World Wide Web, also called W3 or just the Web, at CERN in 1989 to help to share information, but at the time it was just one of several such information retrieval systems using the Internet.

"It's one of the biggest days in the history of the Web," Noyes said of April 30, 1993.
"CERN's gesture of giving away the Web for free was what made it just explode."
Noyes said that other information sharing systems that had wanted to charge royalties, like the University of Minnesota's Gopher, had "just sort of disappeared into history".

By making the birth of the Web visible again, the CERN team aims to emphasise the idea of freedom and openness it was built on, Noyes said.

"In the early days, you could just go in and take the code and make it your own and improve it. That is something we have all benefitted from," he said.

While was not promoting any specific ideology, "we want to preserve that idea of openness and freedom to collect and collaborate," said Noyes.


Read more at: http://phys.org/news/2013-04-years-world-web-page-reborn.html#jCp


Best of the Roses,
john alan conte jr.
           &
the new everyday media

BIGnewEdayMedia coming soon to mystrawhat.com (featuring original poetry & top hottest of new everyday media 2014)

Monday, April 29, 2013

anticipating release of the Great Gatsby film w/ Leo DiCaprio?! ...


Anyone anticipating the release of the Great Gatsby film w/ Leo (can you get out of the pool I gotta photo shoot to do #ChateauMarmont 100 degree day in L.A.) should dig this song & pretty much any other from Squirrel Nut Zippers = Flap away here with Prince Nez http://www.youtube.com/watch?v=mSUQnc1iX44 

                                    Katherine Whalen of Squirrel Nut Zippers


Anyone anticipating the release of the Great Gatsby film w/ Leo (can you get out of the pool I gotta photo shoot to do #ChateauMarmont 100 degree day in L.A.) should dig this song & pretty much any other from Squirrel Nut Zippers = Flap away here with St. Louis Cemetery Blues http://www.youtube.com/watch?v=_769jLmjNoA




Katherine Whalen = so sweet & hot

Sunday, April 28, 2013

It's Over

Listen to Squirrel Nut ZippersIt's Over for free. It's Over appears on the album Perennial Favorites.

Wilco #Abash. .. "Forget the Flowers" = so sweet & hot

I can't ever explain why I don't feel the pain, ewwewwhoo
I left you behind I know its been along time, but I'm not over you
Don't forget the flowers someday, I hope I do
You're tryin' my patience, try pink carnations, red roses and yellow
...daffodils
Don't forget the flowers someday
I know I will
Don't forget the flowers someday, I know I will
$$$ $$$ $$$ $$$

Wilco #Abash. .. Forget the Flowers = so sweet & hot
 http://www.youtube.com/watch?v=DJJW6kxYKh8

Saturday, April 27, 2013

“Culture Eats Strategy For Breakfast,” ☮ Revolution

“Culture Eats Strategy For Breakfast,” ☮ Revolution = (Grateful Dead does rendition of The Beatles ☮ Revolution, 1990)  http://www.youtube.com/watch?v=FILcytgX1GU 



+++ +++ +++ +++ ☮☮☮ ☮☮☮ ☮☮☮ ☮☮☮



Jerry Garcia & Merl That's All Right, Mama 5 4 73 = this cover of is so smokin' red hot = so sizzling!  http://www.youtube.com/watch?v=tv7VTa6QJng


☮☮☮ ☮☮☮ ☮☮☮ ☮☮☮

Best of the Roses but not rose colored glasses, john

BIGnewEdayMedia coming soon to mystrawhat.com

Guilty Pleasure - Dana Perino of The Five Covering "43's Library"

I must admit, even though The Five my be a little too liberal for me (hahaha, shucks!) = I like to pour myself a glass of Maker's Mark on the rocks with Diet Canada Dry GingerAle and watch The Five everyday I can. .. such "well put together" deliveries.



Guilty Pleasure - Dana Perino of The Five Covering "43's Library"


Best of the Roses but not rose colored glasses, john

BIGnewEdayMedia coming soon to mystrawhat.com

Wash. judge tells police to return marijuana

TACOMA, Wash. (AP) — Police in Tacoma could soon be in real trouble over pot.
Associated Press – 17 hrs ago
The department could be found in contempt if they continue to refuse to return a small amount of marijuana seized from a man after a traffic stop. Municipal Court Judge Jack Emery repeated an order to police Thursday to return the drug to Joseph... L. Robertson within seven days or they could be found in contempt.

"Appeal or comply," Emery told assistant city attorney John Walker. "Or next week, show up, and I would advise you to bring counsel."

It was seized in May of last year when an officer pulled over the Tacoma man for speeding. He was cited for driving without a license and misdemeanor marijuana possession. Prosecutors dismissed the drug charge in December, after state voters decided to legalize small amounts of the drug.


                                           Obama for 2016!!!
                                           Obama for 2016!!!

Wednesday, April 24, 2013

loser pieces of trash = even the #goodstuff can't fix

John Alan Conte Jr shared Julia Allison's status. 35 minutes ago . why I'm a JA fan again. .. = #digit! JA: "Happiness cannot be pursued; it must ensue, and it only does so as the unintended side effect of one’s personal dedication to a cause greater than oneself or as the by-product of one’s surrender to a person other than oneself.” - Victor Frankl, “Man’s Search for Meaning.” $$$$$$$$$$$$ $$$$$$$$$$$$ $$$$$$$$$$$$ sure it's easy to sit back & be snarky & laugh (like trash that oft trashes JA) & say, "yeah, The #goodstuff will make you happy -ah huh-ha-huh da" however it's a little deeper than that = you gotta be a good person in the first place in order for the #goodstuff to aid you in be-ing happy = otherwise you'll still just suck & be an unhappy loser piece of trash Best of the Roses but not rose colored glasses, john = mystrawhat.com

#sorry

sorry i must admit that when "tribal tats" started appearing on the arms of meatheads around festivals I thought they were just #posers. Didn't realize they were making a statement as I'm more focused on inner than outer enrichments. ... but these folks were part of a movement. i may have been wrong. #probably #sorry = #she'sbeautiful =

best of the Roses,
john
mystrawhat.com

Is Lilith Lockhart‏ @LockhartSuicide beautiful?

“Deviance is like beauty. It’s in the eye of the beholder. It’s not the act itself that’s deviant but the definition people give to the act which makes it deviant.”
Is Lilith Lockhart‏ @LockhartSuicide beautiful? Her looks deviate from conventional norms = or is this changing into the new normal – or at least acceptable? At first, change is so frightening, shocking? Isn’t it = Nothing shocking here to me although I surely don’t rock this #openmind #notafraid http://instagram.com/p/YfMwdjxVc1/#




Best of the Roses,
John
mystrawhat.com

Monday, April 22, 2013

yea HiltonHead Tiffany

Crush With Eyeliner (Video) R.E.M. - yea, Athens, GA. yea HiltonHead Tiffany.
http://www.youtube.com/watch?v=ycvJHQUqU1M

The Old Testament and Incense

In short, basically, Wayne Jackson says if some college Dorm R.A. or #crazyneighbor tries to implicate you for burning incense as a Christian or Jew, Muslim or Hindu or Buddhist see an Individual & Minority Rights attorney of law. You're doing nothing wrong and should not be suspect to anything wrong (Nixon & Hoover were just covering up their own perverted paths with strong outward stances).


By Wayne Jackson
One of the amazing evidences of Bible inspiration is that of prophecy—especially predictive prophecy. Predictive prophecy presents facts regarding events that are to happen in the future. Since no ordinary human can know what is to happen in the future, prophetic statements reflect the orchestration of God in the foretelling of certain things that are to take place eventually.
One form of prophecy is that of “types.” As we have discussed elsewhere, “A type is a real, exalted happening in history that was divinely ordained by the omniscient God to be a prophetic picture of the good things he purposed to bring to fruition through Christ Jesus” (Jackson 2005, 126). Old Testament people, places, events, objects, etc., were used as types of numerous glorious blessings of the future.
One Old Testament collection of types was the tabernacle-temple arrangement. These, in their progressive stages (tabernacle first; temple later), were types of the church and of heaven. The “holy place” foreshadowed the church (Acts 15:16-17; 1 Corinthians 3:16; 1 Timothy 3:15); the “holy of holies” pictured heaven (Hebrews 6:19-20; 9:8, 24).
Within the temple’s holy place were three items. On the south side was the golden lampstand with outlets for seven flames, fueled by pure olive oil. To the north was a table of twelve loaves of showbread—known also as the “continual bread” (KJV; ASV), or the “bread of Presence” (Numbers 4:7). Then to the west, just in front of the veil separating the holy place from the most holy place, was the altar of incense. It thus was very close to the Ark of the Covenant" which was covered by the “mercy-seat”—above which the presence of God was focused (Exodus 30:6). The incense burned on this altar will constitute the main thrust of this study.

Typology and Incense

The altar of incense was made of acacia wood with a veneer of gold. Acacia is a beautiful hardwood that is almost indestructible by insects. The altar was thirty-six inches high and eighteen inches in both length and breadth (Exodus 37:25ff). It served as a place for the daily burning of incense, both morning and evening.
The daily exercise consisted of a priest (selected by the casting of “lots”) taking burning coals from the brazen altar of sacrifice out in the temple court, taking the coals to the altar of incense, and depositing the incense upon coals (Exodus 30:7-8). This was a one-time event in the life of the priest who was selected.
The incense consisted of an equal mixture of five spices, and any deviation from this formula was subject to severe consequences (Exodus 30:9). Moreover, this incense mixture could never be employed for private use (30:37). Interestingly, small stone incense altars have been found in Palestine (e.g., at Gezer) for the worship of false gods (Gispen 1982, 281). Perhaps this explains why the Israelites were forbidden to make and burn incense in their homes. Incense was also utilized on the Day of Atonement (see below).

The Relation of Incense to Prayer

It is noteworthy that the Scriptures are clear that the fragrant fumes that ascended from the incense represented the prayers of godly people, those in covenant relationship with Jehovah. A psalm attributed to David petitioned the Lord: “Let my prayer be set forth as incense before you” (Psalm 141:2). Observe that when Zacharias was executing his office as priest, he entered into the temple to burn incense. Not without significance is the fact that “the whole multitude of the people were praying outside at the hour of incense” (Luke 1:9-10). The book of Revelation unquestionably indicates that “incense” is symbolic of “the prayers of the saints” (Revelation 5:8; 8:3-4).
Is there any biblical indication that the prayers of those who resist the will of God go up as a sweet fragrance to him? None at all! Let us get this point. There is a relationship between the efficacy of prayer and one’s dedication to the Lord. Prayer is not a last-second, emergency tool for those who have entertained no interest in knowing and being obedient to the will of God. “He who turns away his ear from hearing the law, even his prayer is repulsive” (Proverbs 28:9).

Incense and the Holiness of God

One of the most crucial points to consider is the connection between the incense burned on the annual Day of Atonement and the blood shed on that occasion. This was a unique day, for only the high priest officiated on this occasion.
Each year on the Day of Atonement the high priest took a censer of coals from the brazen altar (situated in the court outside the holy place). It is important to note that this altar was the place where animals were sacrificed, their blood constituting “atonement” for the sins of the people of Israel. Together with these burning coals on a small, shovel-like censer, the high priest took two handfuls of sweet incense beaten into fine granules.
He passed through the holy place beyond the veil into the holy of holies. There he put the incense upon the flaming coals “before Jehovah, that the cloud of the incense may cover the mercy-seat that is upon the testimony, that he die not” (Leviticus 16:13). The mercy-seat was the covering of the Ark of the Covenant, and the “testimony” refers to the tables of stone within the ark, upon which were inscribed the Ten Commandments (Exodus 25:16).
On each end of the mercy-seat was a cherubim (a winged creature fashioned of gold), the wings of which stretched toward one another, thus overshadowing the mercy seat. Of this sacred place the Lord said: “[T]here I will meet with you, and I will commune with you from above the mercy-seat, from between the two cherubim which are upon the ark of the testimony, of all the things which I will give you in commandment unto the children of Israel” (Exodus 25:22). The sweet smoke filled the area, obscuring the mercy-seat and the representation of the presence of God (Leviticus 16:12-13).
This symbolized the absolute holiness of God in contrast to the sinfulness of man. It is crucial that we understand that our Creator is a perfectly holy Being (Isaiah 6:3; Revelation 4:8), and that we are marred by sin (Isaiah 59:1-2). Hence there is a need for a method of reconciliation. The Old Testament, by its typological representations, prepared the way for appreciating this reality. In connection with this ritual, the high priest also sprinkled the blood of a bullock seven times before the mercy-seat. This offering was for the sins of the high priest and his family; a second ritual of similar import was for the people in general (Leviticus 16:15ff).

Incense and Blood

There is another point about incense that is crucial. There was a relationship between the use of incense and the application of blood. As observed earlier, the incense was typical of the prayers of the saints; it was an act of faith on the part of the people of God. The shedding of blood pictured the Savior’s eventual death. The combining of the two elements, therefore, sets forth the image of the cooperative affinity between Christ’s blood on our behalf, and our prayers to God. The efficacy of our prayers is dependent upon the shedding of the Lord’s blood. And the power of that blood for the Christian must be accessed by prayer. Reflect, then, on the necessity and power of prayer!
There is another point that might be suggested. The New Testament speaks of the cleansing effect of Christ’s blood. The writer of Hebrews declares:
For if the blood of goats and bulls, and the ashes of a heifer sprinkling them that have been defiled, sanctify unto the cleanness of the flesh: how much more shall the blood of Christ, who through the eternal Spirit offered himself without blemish unto God, cleanse your conscience from dead works to serve the living God? (Hebrews 9:13-14).
A key issue with many, however, is this: at what point does this cleansing of the blood of Christ occur? It commonly is alleged that such happens at the moment of one’s faith (trust) in the Lord. Paul contends otherwise. In his letter to the Ephesians he points out that though the redeemed at Ephesus had been saved by the grace of God through faith (2:8-9), the actual moment of cleansing was achieved by “the washing of water with [in conjunction with the reception of] the word” (5:25-26).
If our appreciation of the fulfillment of Old Testament typological prophecy regarding this matter is accurate, the Christian is cleansed (forgiven) at the point of his “washing of water” (almost universally conceded as a reference to baptism; cf. Danker et al. 2000, 1023-24). At this point he then is privileged to “offer incense” (i.e., send up his prayers) to God. A person is not saved merely by praying to God (e.g., as in the case of the popular “sinner’s prayer”); rather, after he obeys the gospel (cf. 2 Thessalonians 1:8; 1 Peter 4:17) he is authorized to pray and promised a divine response to his petitions.

The Case of Nadab and Abihu

Nadab and Abihu were the elder sons of Aaron. They had been privileged to accompany Moses to Mount Sinai when the great prophet received the tables of stone containing the Ten Commandments—though they were prohibited from coming “near the Lord,” but were instructed to remain “afar off” (Exodus 24:1-2).
It had been a glorious day. Aaron had been consecrated as “high priest,” and had inaugurated the ceremony of the Day of Atonement. Apparently later in the day, Nadab and Abihu felt they should participate in the festivities. Hence, Moses wrote:
And Nadab and Abihu, the sons of Aaron, took each of them his censer, and put fire therein, and laid incense thereon, and offered strange fire before Jehovah, which he had not commanded them. And there came forth fire from before Jehovah, and devoured them and they died before Jehovah (Leviticus 10:1-2).
This is a shocking turn of events to the person who is uninformed, or who has but a casual regard for the precise commands of the Almighty. Exactly what was the sin of these two men?
Commentators have proffered a variety of possible explanations. (a) Some suggest they did not offer the incense at the proper time of the day. (b) It is alleged that they may have been “making an ostentatious and irreverent display of their ministration to accompany the shouts of the people, on their way towards the Tabernacle” (Clark 1981, 540). The most common view is that they did not get their “fire” from the altar of sacrifices (see 16:12). It is clear that the expression “strange fire” conveys the idea of disobedience, as confirmed by the phrase “which he [God] had not commanded them.”
R. K. Harrison declared that “chapter 10 makes clear how swiftly divine retribution came upon those who refused to follow the guidelines, and insisted upon pursuing an independent course” (1980, 108-09). A few pages earlier Professor Harrison noted: “Implicit obedience, not individualism or innovation, was what God required of the worshipper” (106). Does not the same principle apply today? Some translations render “strange fire” as “unauthorized fire” (NIV, ESV).
The modern professor of Christianity would do well to take note. Far too many feel that so long as their heart is right, it matters little about the form their worship takes (contra John 4:24). This is a deadly mistake, as these men learned.

The Case of Uzziah

Finally, there is the case of Uzziah. Uzziah (also known as Azariah) was the tenth ruler in the southern dynasty of Judah. His name means “Jehovah is my strength”; unfortunately he did not always follow the instructions of the “Source” of his strength.
From one vantage point he was a successful ruler. He likely served as a co-regent with his father, Amaziah, for almost the first quarter of a century in the fifty-two years of his regime, but then he became the sole ruling agent. He was a successful administrator. He strengthened the nation’s military defense and promoted the country’s domestic welfare. He defeated some of Judah’s most hostile neighbors. He is depicted as a king that generally “did that which was right in the eyes of Jehovah,” though he was a compromiser who tolerated idolatry (2 Kings 15:1-7). While he sought the Lord, he prospered; but that was to change (cf. 2 Chronicles 26:5).
His spiritual weakness was magnified by an incident that occurred at the zenith of his reign (cf. 2 Chronicles 26:8). The ruler’s “heart was lifted up”; the success of his power made him arrogant. It was a decisive turning point in his regime and was a foreboding indication of Judah’s eventual fall (Selman 1994, 470). He “did corruptly, and he trespassed against Jehovah his God; for he went into the temple of Jehovah to burn incense upon the altar of incense” (v. 16). Keil suggested that “Uzziah wished to make himself high priest of his kingdom, like the kings of Egypt and of other nations” (1978, 429).
Twice the term “trespassed” depicts the king’s actions (vv. 16, 18). The word is derived from the Hebrew ma'al, which carries such nuances as unfaithful, disloyal, infidelity, breach of trust, malfeasance, etc. (VanGemeren 1997, 1020). To act presumptuously, without appropriate divine authority, is a serious crime against God and those who engage in such are spiritual criminals.
In his apostasy he was pursued by the high priest and eighty other brave priests, who protested: “It pertains not to you, Uzziah, to burn incense unto Jehovah, but to the priests the sons of Aaron, that are consecrated to burn incense” (v. 18). They demanded that he leave the holy place, charging him with violating the law.
But the king was indignant; as he held the incense censer in his hand, a punishment from the Lord, leprosy [i.e., some sort of skin disease], broke out upon his forehead. He was thrust from the temple, being aided in his own hasty retreat. From that day, he remained a diseased person until the day of his death, and lived in a “separate” house (v. 21 ASV, RSV).
There has been much discussion about the meaning of the “separate” house. The term was obscure. With the discovery of the Ras Shamra tablets, a corresponding term was found in the Ugaritic texts. The word was employed to describe the place to which “Baal descended before proceeding to the nether world. This leads to the thought that Uzziah was confined to a cave or cellar, perhaps even the palace basement” (Pheiffer 1962, 61).
Now here is a matter worthy of serious reflection. In his zeal to burn incense, why did not the king argue: “The law nowhere specifically says, ‘The king may not burn incense’; thus, I am permitted to do so!”? How much weight do you suppose that quibble would have carried? Yet this is precisely the line of reasoning used today by those who wish to force innovations into the New Testament order of worship, e.g., a reversion to obsolete Old Testament practices, the novel use of the rosary imported from paganism, the adoration of sacred images, mechanical instruments of music as an accompaniment to singing, etc. There are numerous professing Christians who ought to be living in the cellar!
In his letter to the saints in Rome, Paul declared that the things “written aforetime [the Old Testament Scriptures] were written for our learning” (Romans 15:4). Do these biblical examples mean nothing to us? Let us read, study, analyze, learn, and obey the will of our God.

Conclusion

In conclusion, it would compliment our study if we briefly noticed three New Testament texts that have some bearing on our general theme. Though the term “incense” is not explicitly used, the idea certainly is there.
(1) In his letter to the Ephesians, Paul wrote:
Be, therefore, imitators of God, as beloved children; and walk in love, even as Christ also loved you, and gave himself up for us, an offering and a sacrifice to God for an odor of a sweet smell (5:1-2).
The language calls to mind the fragrant offerings mentioned in the book of Leviticus that pre-figured the voluntary offering of Jesus on our behalf (Leviticus 1:9, 13, 17; 2:2, 10, etc.). It is a picturesque way of saying that the Father would be satisfied with the atoning death of his Son (cf. Isaiah 53:11).
(2) Elsewhere the apostle writes:
But thanks be to God, who in Christ always leads us in triumphal procession, and through us spreads the fragrance of the knowledge of him everywhere. For we are the aroma of Christ to God among those who are being saved and among those who are perishing (2 Corinthians 2:14-15, ESV).
How thrilling it is to know that Christians, by their proclamation of Christ and his gospel, diffuse the thrilling fragrance of salvation to those who are inclined to embrace it. Paul goes on to say that the same message becomes a deadly vapor to those who stubbornly reject it (v. 16).
(3) There was a wonderful relationship between Paul and the church at Philippi. He established that congregation on his second missionary journey (Acts 16:12ff), and from the occasion of that event, until he penned the letter to those saints from his confinement in Rome some ten years later (Acts 28), the Philippians had been a major source of his support. When Epaphroditus came to visit Paul during the apostle’s Roman incarceration, bringing sustenance from Philippi, the apostle described it as “a fragrance of a sweet smell, a sacrifice acceptable, well-pleasing unto God” (Philippians 4:18). How sweet it is to the God of heaven when his people love and help one another.

Sources/Footnotes
  • Clark, Samuel. 1981. Leviticus. The Bible Commentary. F. C. Cook, editor. Grand Rapids, MI: Baker Book House.
  • Danker, F. W. et al. 2000. A Greek-English Lexicon of the New Testament. Chicago, IL: University of Chicago.
  • Gispen, W. H. 1982. Exodus – Bible Student’s Commentary. Grand Rapids, MI: Zondervan.
  • Harrison, R. K. 1980. Leviticus – Tyndale Old Testament Commentaries. Downers Grove, IL. Inter-Varsity Press.
  • Jackson, Wayne. 2005. Biblical Figures of Speech – A Practical Guide to Understanding the Figurative Language of the Bible. Stockton, CA: Courier Publications.
  • Keil, C. F. 1978. II Chronicles – Old Testament Commentary. Vol. 3. Grand Rapids, MI: Eerdmans.
  • Pfeiffer, Charles R. 1962. Ras Shamra and the Bible. Grand Rapids, MI: Baker Book House.
  • Selman, Martin J. 1994. 2 Chronicles – Tyndale Old Testament Commentaries. Downers Grove, IL: Inter-Varsity Press.
  • VanGemern, Willem A., ed. 1997. New International Dictionary of Old Testament Theology & Exegesis. Vol. 2. Grand Rapids, MI: Zondervan.

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About the Author

Wayne Jackson has written for and edited the Christian Courier since its inception in 1965. He has also written several books on a variety of biblical topics including The Bible and Science, Creation, Evolution, and the Age of the Earth, The Bible on Trial, and a number of commentaries. He lives in Stockton, California with his dear wife, and life-long partner, Betty.