Thursday, June 20, 2013

@RelixMag #JohnnyOnTheSpot = Shred like this Catch BIG Fish = #BIGnewEdayMedia #Ween #LIVE #Chicago #JohnnyOnTheSpot

Johnny on the Spot by Ween Live in Chicago
http://www.youtube.com/watch?v=y9aOFyY9qv0

 
Johnny on the Spot by Ween Live in Chicago
http://www.youtube.com/watch?v=y9aOFyY9qv0

About

Mickey's Guide Service-New Hope, PA/Belmar, NJ http://www.mickeysfishing.com/
Description
Y'all know me. Know how I earn a livin'
 
 


Best of the Roses,
john alan conte jr.
&
the new everyday media

BIGnewEdayMedia coming soon to mystrawhat.com (featuring original poetry & top hottest of new everyday media 2014)

Wednesday, June 19, 2013

Warren Haynes delivers his end of the deal = #HeinHall Pittsburgh Penna June 18th Jerry Garcia & the Grateful Dead w/ Pittsburgh Symphony Orchestra


Last night following a red carpet of #HeinzHall hallway heading out of the performance this one beautiful woman said to the other, “that was so great. I feel SO relaxed.” … A beautiful smile w/ lips, teeth mouth & eyes exudes the organic realness of her words.

More than #HeinzHall being accessible for the #everydayperson last night who just wanted to experience an elegant evening of music (ranging from M.D.’s to the kids) for some people it was obvious Warren Haynes & the Pittsburgh Symphony (including the two #JerryGarcia female back-up vocalists) delivered and that the magic still exists

#BirdSong #ShakeDownStreet #MorningDew #SlipKnot #ScarletBegonias #ChinaDoll #TerrapinStation #HighTime #WestLAFadeaway #UncleJohn’sBand

“She had rings on her fingers & bells on her shoes. And I knew without asking she was into the blues. I had one of those flashes = I been there before. Been there before”

 
 
best of the Roses,
mystrawhat.com
&
#theneweverydaymedia

Tuesday, June 18, 2013

Suspicious-less Investigations


Suspicious-less Investigations

OK say you are a computer expert hired by a contractor of the U.S. Gov’t. Your job is to monitor the electronic & digital surveillance of targets that have graduated to #valuable targets.

You observe that the logic doesn’t stack-up for one U.S. citizen who is placed in the #valuedtarget category. Other #valedtargets add up as far as background goes and it’s logical to see how they were first labeled #suspicious which led to #target which led to #valuedtarget. It ads-up and may have even thwarted a threat to “overseas contingencies” (not Benghazi & not the domestic Boston lone wolf incident).

However your monitoring of activities and systems clearly shows there is no logic or evidence that supports this U.S. citizen to get labeled #suspicious which led to #target which led to #valuedtarget.

The switch was turned on on this U.S. Citizen however after a few years of this targeted surveillance and monitoring logic does not support it.

You may see a pattern with a few others too and then it becomes more frequent. It is alarming because on principle you know there is no right reason for this to have occurred & keep occurring.

#Abuse.

Someone, some people, have obviously abused the power. Created friction & heat where there should have been none.

What do you do?

Do you blow the whistle or just let things go like you don’t know what’s going on?

Hero?

Or traitor?

(I would say “we report you decide” = however, most of us our kept in the dark and are not allowed to learn the facts).

 

Best of the Roses but not rose colored glasses,

#BIGnewEdayMedia

Tuesday, June 11, 2013

Target creates new line: #ValuedTarget = YOU

Big corporations do collect a lot of data on us and for the most part are pretty transparent about it. Target is such a corporation and many of its consumers are satisfied and happy shopping with Target.
The more a loyal consumer purchases at Target the more the corporation gets to know about you and, well, then allows itself to be of more help to you.

For those special customers Target is creating a new line with a new section for its stores and website (for internet shopping) called #ValuedTarget = YOU

VTY

010110101010010100000011100000101010101010100000111101010101010000001010101010

incompetency of Gov't not to be able to connect the dots prior to Patriot Act should not punish its people it's supposed to "protect & serve" by less privacy & rights and more violation of rights & privacy not to mention "targeted" abuse(s). There were a few governments prior to 9/11 who had enough info to prevent such an attack but agencies "failed to connect the dots" as stated in 9/11 Commission Findings

1010100100100101110100101001010100010100001011101010010100010100101000010000000


Margot Kaminski @MargotKaminski:
By regulating NSA through Executive Orders, Executive Branch maintains control w/out public deliberation @anjalidalal http://balkin.blogspot.com/2013/06/reflecting-on-prism-institutional.html


balkin.blogspot.com
Balkinization an unanticipated consequence of Jack M. Balkin E-mail: Jack Balkin...:jackbalkin at yahoo.com Bruce Ackermanbruce.ackerman at yale.edu Ian Ayresian.ayres at yale.edu Mary Dudziakmary.l.dudziak at emory.edu Joey Fishkinjoey.fishkin at gmail.com Heather Gerken heather.gerken at yale.edu


Best of the Roses,
mystrawhat.com
&
the new everyday media

BIGnewEdayMedia coming soon to mystrawhat.com (featuring original poetry & top hottest of new everyday media 2014)


 

Sunday, June 9, 2013

Edward Snowden Discloses How You Can Become "Suspect" & Thus Open to Interpretation for Investigation: CNN BREAKING NEWS

Dear Don Lemon CNN BREAKING NEWS:

Don, so if I'm in Georgetown & I get drunk & hit on Bianna Golodryga & piss off her W.H. connected fiancée/husband Peter O it's OK for him to use his connections to label me "suspicious?!"... because that's all Snowden is saying it takes for you to get "targeted" & "followed" & forget-about-it if Peter Richard (dick) Orszag's people find #crazy #rogue allies on your street. ... come on, man.



BIGnewEdayMedia coming soon in 2014

Friday, June 7, 2013

Three Interview Questions to Ask a Potential Social Media Manager

love the use of the term " new media" ... what a turn on. ..


Three Interview Questions to Ask a Potential Social Media Manager

 




Though the study is nearing three years old, a report released in 2010 by the CMO Council and Lithium painted a very interesting picture of social media marketing. 67% percent of the marketers surveyed were worried that they had neither the time nor resources to adequately engage with social media. 43% of them reported that the new competency and expertise required to use social media was also one of their major concerns. And that lack of engagement with social media could seriously, and negatively, impact a business’s marketing efforts - a slightly more recent study released by comScore and Localeze in 2012 reported that 63% of consumers surveyed are more likely to do business with a company that had information on a social site.

Social media has grown a lot since 2010, and marketers have undoubtedly become a bit more comfortable with new media, but the problems of competency and time still haunt a business’s marketing efforts. A social media manager is often brought into a company to solve those problems. Experience within social media solves the competency issue, and a job dedicated solely to that specific field ensures that they have plenty of time to spend on social marketing. But as social media is such a novel field, it can be difficult to figure out what exactly you are supposed to look for in a would-be social media manager. While there are plenty of good interview questions, I feel that every potential manager should be able to thoroughly and satisfactorily answer at least these three questions.

Do you know the rules?
Social marketing is a fickle industry. You are essentially trying to use a free service to reach new customers, increase your business’s exposure and, ultimately make money and deliver a return on investment in the process. While social sites are happy to accommodate businesses as their presence creates a fuller experience for the end user, they are quick to blacklist a company they suspect is using underhanded tactics to gain a competitive advantage. Buying followers, buying reviews, plagiarizing articles and posts – no social media manager worth their salt would ever recommend any tactic that could possible break a site’s terms of service. When interviewing candidates, ask if they’d be comfortable with tactics like the ones listed above, and then have them defend their opinion. If they say that breaking the rules is a bad idea, and can explain why, you know that they have a good understanding of how social services expect businesses to behave.

What blogs or sites do you read?
Social media is constantly evolving, and effectively marketing through social sites can be a bit like trying to hit a moving target. For example Google+, which was introduced in late 2011, had by 2012 become a commonly used tool for 40% of businesses, according to a survey sponsored by Social Media Examiner. That is a substantial gain for a relatively new service. But that is how social media works – new blogs and sites flare up and die down in what seems like the blink of an eye. A good social media manager has to stay on top of these changes, which means reading analyses, theories, and opinions on social media. Your potential manager should be able to list multiple reputable outlets, and explain why they follow them.

Can you write?
Being a social media manager is about so much more than updating Facebook and Twitter. You need content to plug; otherwise your social feeds will either be giant advertisements or an aggregate list of interesting articles that you came across. A good social media manager will be able to write, and write well, allowing you to have a constant stream of interesting, engaging articles that perform well with the right keywords in place and ultimately link back to your business. Ask to see what articles the potential hire has written, or ask for a link to their blog, so you can see how well they write and determine whether or not their style of writing would fit your business.
Though they may seem like three fairly simple questions, you can learn a lot about a potential social media manager by the answers they give. These questions should lead to a larger conversation, which in turn will give you a good idea of how competent the candidate truly is, and how effective they will be at social marketing. There are way too many self-proclaimed ‘social media gurus’ out there, so avoid wasting your time and use the interview as both a way to size up the candidate and vet their social media experience.

full article appears @ http://socialmediatoday.com/deborah-sweeney/1518686/three-interview-questions-ask-potential-social-media-manager?utm_source=feedburner&utm_medium=feed&utm_campaign=Social+Media+Today+%28all+posts%29
image: interview questions/shutterstock
 
Best of the Roses,
john alan conte jr.
&
the new everyday media

BIGnewEdayMedia coming soon to mystrawhat.com (featuring original poetry & top hottest of new everyday media 2014)

#Seattle = smart freedom

#Seattle = smart freedom
Soundgarden - Been Away for Too Long

watch herehttp://www.artistdirect.com/video/soundgarden-been-away-too-long/141320

                                                               #Seattle vintage 70's

Best of the Roses,
john alan conte jr.
&
the new everyday media

BIGnewEdayMedia coming soon to mystrawhat.com (featuring original poetry & top hottest of new everyday media 2014)


Thursday, June 6, 2013

The Clash - "From Here to Eternity: Live " FULL ALBUM




TRACKLIST:
00:08 / "Complete control" ("The Clash", 1977)
03:53 / "London's burning" ("The Clash", 1977)
05:57 / "What's my name" ("The Clash", 1977)
07:41 / "Clash city rockers" ("The Clash", 1977)
11:10 / "Career opportunities" ("The Clash", 1977)
13:23 / "(White man) in Hammersmith Palais" ("The Clash", 1977)
17:46 / "Capital radio" (da "Cost of living" -- EP, 1979)
20:45 / "City of the dead" (da "Black market", 1980)
23:30 / "I fought the law" (da "Cost of living" -- EP, 1979)
26:10 / "London calling" (da "London calling", 1979)
29:36 / "Armagideon time" (da "Black market", 1980)
34:40 / "Train in vain" (da "London calling", 1979)
39:26 / "Guns of Brixton" (da "London calling", 1979)
43:00 / "The magnificent seven" (da "Sandinista!", 1980)
49:09 / "Know your rights" (da "Combat rock", 1982)
53:15 / "Should I stay or should I go" (da "Combat rock", 1982)
56:30 / "Straight to hell" (da "Combat rock", 1982
The Clash - "From Here to Eternity: Live " FULL ALBUM
http://www.youtube.com/watch?v=y6OhdRuJAso

Best of the Roses,
john alan conte jr.
&
the new everyday media

BIGnewEdayMedia coming soon to mystrawhat.com (featuring original poetry & top hottest of new everyday media 2014)

Tuesday, June 4, 2013

Blue

@NewEdayMedia 8m :
Blue by The Jayhawks Blue @ http://www.youtube.com/watch?v=-dYHZhqD6g0

Where have all my friends gone
They've all disappeared
Turned around maybe one day
You were all that was there

Stood by unbelieving
Stood by on my own
Always thought I was someone
Turned out I was wrong

But you brought me through
And you made me feel so

Blue, why don't you stay behind, so
Blue, why don't you stop and look at what's goin' down

Live by an old woman
She'd never sell me a lie
It's hard to sing with someone
Who won't sing with you
Give all of my mercy
Give all of my heart
Never thought I'd miss you
That I'd miss you so much

But you brought me through
And you made me feel


Blue, why don't you stay behind
Blue, why don't you stop and look at what's goin' down

Stand by, stand by, waiting round
(All my life I'm waiting for, someone I could hold the door)
Now that I'm blue, that I'm blue
(But nothing seems to change, you'll come back I know)
From now on, so

Blue, why don't you stay behind
Blue, why don't you, stay behind
So blue, yeah, yeah, yeah
So blue, why don't you stop and look at what's goin' down

Stroker Ace

Stroker Ace

by ween

http://www.youtube.com/watch?v=FmX7-N5nKzw

White Pepper = Bananas & Blow

Ween

White Pepper = Ween performs hit classic w/ Jimmy Buffet fans  = Bananas & Blow

http://www.youtube.com/watch?v=6Gd87JmkAkE

Cocaine

Cocaine

Eric Clapton LIVE! It's a sick song. It's basically a music video.

http://www.youtube.com/watch?v=qYS732zyYfU

Bill Maher: 'Pot Is The New Gay Marriage' = new CNN Host agrees


At the close of Saturday's "Real Time," Bill Maher made the case for legalizing marijuana to be the next big civil rights issue, following in the footsteps of gay marriage.

As Maher explained, proponents of legalization have to demand that it be accepted, much like the LGBT community did with gay marriage. He even suggested that there's some political capital to be gained in doing so: "If Republicans were smart, they would steal marijuana from the Democrats as a freedom issue. Of course they're not smart so they won't."

Maher went on to refer to President Obama as our "first pothead president," questioning his leadership on drugs given that he's joked about smoking pot as a young man.

"If anyone can say 'smoking pot won't ruin your life,' it's the guy who smoked bales of it and then became the leader of the free world."

Watch video here http://www.huffingtonpost.com/2013/06/01/bill-maher-pot-gay-marriage_n_3371981.html

CNN's new host George Strombolopoulos of CBC fame sat down with HuffPost Live on Monday to reveal details about his new late night talk show and weigh in on issues of the day including gun control and marijuana legalization.

During a discussion on marijuana legalization, Strombolopoulos called the drug war a "colossal failure." He added, "If you're going to legalize [marijuana], that's fine, but then you've gotta go into jail and you've got to get everybody in there who's on a weed charge and you've got to get them out ... It's a mistake to throw people in jail for rolling a joint."



Watch video here: George Strombolopoulos, CNN's New Host, Says It's 'Fine' To Legalize Pot In HuffPost Live Interview http://www.huffingtonpost.com/2013/06/04/george-stroumboulopous-cnn-host-legalize-pot-huffpost-live_n_3383059.html?ncid=edlinkusaolp00000003

To be titled, simply, Stroumboulopoulos, the live show will debut Sunday, June 9 at 10 p.m. ET following the season finale of Anthony Bourdain’s Parts Unknown, the network announced Thursday afternoon.

The “masterful interviewer” will then bring his skills over to Friday night at 11 for the remainder of the show’s 10-week run, beginning June 14.

CNN will re-air Stroumboulopoulos Fridays at 2 and 5am ET, as well as Saturdays at 11pm, 2am and 5am ET.

Monday, June 3, 2013

@angela_rye ReTweeted You!

 
retweeted you
@NewEdayMedia    16h:
Angela and eloquently sparkles in that silky satin emerald green for ...
 
 
@NewEdayMedia 16h
Angela and eloquently sparkles in that silky satin emerald green for ...
 
 
A • R y e © @angela_rye 5 Apr
and me after I finally got my copy of I WOULD DIE 4 U.
Have you bought your copy yet?
 
 
Why She Matters
Angela Rye, executive director and general counsel of the Congressional Black Caucus (CBC), has dedicated her life to advocacy and activism since the age of two.
"I attended my first protest unwittingly at the age of two-it was to stand up against apartheid-the same cause that landed my father in jail [for a few hours]," Rye wrote in email. "Protests, rallies, marches and even boycotts were a constant theme throughout my upbringing."
Since that young age, Rye has continued her devotion to advocacy, spearheading the creation of the first Black Student Union at her private girls high school, serving as a youth chaplain at a county detention center during college and founding a young women's Christian ministry.
She also co-founded IMPACT in 2006, a non-profit organization for young black professionals on the Hill and in the White House. Among IMPACT's achievements, Rye said that they have worked with the Obama-Biden transition team to hire and retain minority individuals in the administration.
Rye first combined her passion for activism with her growing interest in politics while attending the Seattle University School of Law. It was during this time that she landed her first political position as a intern for Rep. Maxine Waters' (D-Calif.) district office.
"There, my passion for establishing coalitions and working with individuals to advance a common cause grew exponentially," Rye said.
Rye said that by the time she graduated from law school she had fallen in love with the possibility of change through the legislative process. She turned down an offer to become a trial attorney at a California law firm, and headed for Capitol Hill.
She first started on the Hill in the private sector as a lobbyist for the National Association for Equal Opportunity in Higher Education (NAFEO). In this role, Rye petitioned for historically black colleges and universities (HBCU).
"I also started the HBCU Advocacy Action Network to engage Student Government Association leaders from multiple institutions in NAFEO's grassroots advocacy efforts," Rye said.
As a lobbyist, Rye made several connections that landed her a spot on Capitol Hill as a senior advisor and counsel to the House Homeland Security Committee under the direction of Rep. Bennie Thompson (D-Miss.) in January 2007.
"Providing access and opportunities for small and minority businesses was one of my primary purposes at the Committee," Rye said. "To that end, I ensured they were informed [by] creating a manual on federal contracting opportunities, a monthly newsletter and holding summits."
Rye spent four years working for the House Homeland Security Committee before being named executive director and general counsel for the Congressional Black Caucus in January 2011.
Rye says that staying on the Hill has turned into a "full-fledged leadership development course" under Rep. Cleaver, who provides Rye with a new leadership tip each week.
As the Congressional Black Caucus moves forward-the group celebrated its 40th anniversary in 2011-Rye said that it continues to take an activist approach and work to ensure access for all people, especially the voiceless.
The caucus has created an active community, and flaunts email listserv with more than 70,000 names. Rye said that the CBC is making headway in bringing policy development to more people by making issues relevant on the local level. Their 'Bring America to the Hill' town hall meetings will be nationally televised.
"We want to see people of all ages engaged in the political process and we plan to make that engagement as easy as possible," Rye said. "My goal is to have over one million people strong standing with the CBC."
In Their Own Words
"While working on the Committee on Homeland Security, I received a letter from a small business owner stating that my efforts and the chairman's saved their contract and, therefore, saved their company. The letter had a major impact on me and reminds me that the little things make a difference."
* Please ignore the following wiki text in curly brackets *
More on: Angela T. Rye

Grazie Washington Post,
http://www.washingtonpost.com/politics/angela-t-rye/gIQAbt349O_topic.html

  • Career History: Senior Advisor/Counsel to House Homeland Security Committee , (January 2007 - January 2011); Legislative Affairs, National Association for Equal Opportunity in Higher Education (NAFEO)
  • Birthday: October 26, 1979
  • Hometown: Seattle, Washington
  • Alma Mater: University of Washington, B.A. (Law, Societies and Justice), 2002; Seattle University School of Law, J.D., 2005
  • Spouse: Unmarried
  • Religion: Christian

  • Best of the Roses,
    john alan conte jr.
    &
    the new everyday media

    BIGnewEdayMedia coming soon to mystrawhat.com (featuring original poetry & top hottest of new everyday media 2014)


    Thursday, May 30, 2013

    Know Your Rights

    This is a public service announcement
    With guitar
    Know your rights all 3 of them
    I say
    Number 1: You have the right not to be killed
    Murder is a CRIME!
    ...
    Unless it was done by a
    Policeman or aristocrat
    Number 2: You have the right to food money
    Providing of course you
    Don't mind a little
    Humiliation, investigation
    And if you cross your fingers
    Rehabilitation
    Wang! Young offenders! Know your rights
    Number 3: You have the right to freeeee
    Speech as long as you're not
    Dumb enough to actually try it.
    Know your rights
    These are your rights
    All 3 of 'em
    It has been suggested
    In some quarters that this is not enough!
    Well..............................
    Get off the streets
    Get off the streets
    Run
    You don't have a home to go to
    Smush
    Finally then I will readd you your rights
    You have the right to remain silent
    You are warned that anything you say
    Can and will be taken down
    And used as evidence against you
    Listen to this

    (& watch here) http://www.youtube.com/watch?v=MC_OM_rrTGo 

    Wednesday, May 29, 2013

    Why Be George Clooney = Stacy Keibler, 33, UnderWear in Monaco???

    One of my Upper East Side Manhattan cousins lives in Monaco. He's asked me to come visit a few times. .. Wish I were there this weekend. ..In fact, wish I were George Clooney.

    Sure, a lot of guys tend to hate with a certain primal urge to rage on the modern day popular Alpha Male like Hollywood's George Clooney for being confident, rich, gorgeous, on the silver screen, smart, savvy, great dresser, really cool friends, his Italian Villa and without over-reaching an all-access laminated cat.

    I actually would love to be George Clooney for all those reasons above but also just to be hanging with Stacy Keibler this past weekend in Monaco.

                                                Stacy Keibler in Monaco (Getty Images)

    Eyes up here!

    Stacy Keibler, 33, attended the Formula One F1 Grand Prix on Sunday in Monte Carlo, Monaco, but all is not right in this photo.

    While at first glance George Clooney's girlfriend looks très chic in a red romper with a black belt, a closer examination shows she forgot to zip it up all the way, exposing the side of her underwear.
    The "Supermarket Superstars" host happily posed for photographers, likely not knowing there was a wardrobe malfunction going on down below. And while the romper was a good fashion choice - showcasing Keibler's toned arms and legs - we all just saw a little more than she probably intended!

    The blonde was a good sport about the incident, it turns out, tweeting on Tuesday: "At least zip slips are better than nip slips...#oopsie."

    Too bad Clooney wasn't around to give her a helping hand. The actor has been busy shooting "The Monument Men" with Matt Damon elsewhere in Europe, where the 52-year-old is getting plenty of time to goof around with pals.


    George Clooney leaves LouLou's in Mayfair (Splash News)

    Clooney was spotted out to dinner in London on Saturday, hanging at a member's only club in Mayfair until 3 a.m. Before heading to the U.K., the Oscar winner spent time at his house in Lake Como, Italy, while Keibler hobnobbed around the Cannes Film Festival. The last time Keibler and Clooney were photographed together was on March 16 at Berlin's Grill Royal.

    There have been rumors for a few months now this romance has fizzled out. Will Keibler and Clooney put those to rest and meet up since they are just a short plane ride away from each other right now? Guess we will have to wait and see.

    Somehow, we're sure Keibler got his attention with this picture.
    By | omg! – 18 hours ago

    By the way, here's a really cool song kids by The Clash = Lost in the Supermarket

    (watch here) http://www.youtube.com/watch?v=qsrEAWcAvRg


    Best of the Roses,
    john alan conte jr.
    &
    the new everyday media

    BIGnewEdayMedia coming soon to mystrawhat.com (featuring original poetry & top hottest of new everyday media 2014)

    Monday, May 13, 2013

    After the Terror - - - (a new poem written today)


    After the Terror

     


    Inside his computer and displayed on his screen was an ocean of content

    Waves crushing against the jettisoned sand sediment and petrified hot lava

    Currents grasping & grabbing to gather mass consciousness and rip tides trying to

    Break a heart or two or maybe open or close a few minds that might go with the flow

    The pieces of the picture where there like dancing pixels waiting to be strung together

    And create port cities of safe harbor along the way for those who earned a ticket to ride

    These illuminations once strung together created a passing through time in unmistakable

    Ritual in feeling alive like travelling along ancient ley lines leading to pauses at power spots

    Refreshing as if coming up for the first breath of fresh air after swimming near the bottom

    Alive with electricity directed to provide a spark of inspiration to make someone at the end

    Think a little differently and maybe with a kinder, gentler, open minded ripple effect before

    Anyone else would have the primal muck stuck between the ears of their heads & cast another

    Stone at the woman who was really abused and used and not respected for her inherited property

    He was an American and she was a pro westerner who wanted to wear Levis & listen to Obama

    She followed him over the hub spots stretched out by long highways of information across the internet

     Global connections brought the opportunity for global communications to light the caves of darkness

    draft 1 written today by John French & the new everyday media

    Saturday, May 11, 2013

    Happy to Be YOU??? You Are Your Own Brand & Everyday Is a Stage = Here's How to Get Focused on Marketing You (No Matter Your $Budget or $Time)

     UpSearch SocialMedia @UpSearchSocial:
    "A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is." ~Scott Cook


    Above is exactly what a local TV news director named Dick (no kidding) could not get while I was in infancy w/ my NewEdayMedia projects... #Unabashed I kept trucking on. ..




    @NewEdayMedia
    This is a great article not only for someone in but for most things in life
     
     
    "Theories get you thinking. Sweat get you results."


    Today's Marketing "Fortune Cookie" is about the difference between the real and the ideal.
    Most people are idealistic creatures. We hold an utopian image of what should or shouldn't be for our world, our family, our friends, our possessions and ourselves. Anything short of that image, is imperfect and unacceptable. We think our government is too liberal, or maybe it's too conservative. Our coworkers are too serious, or not serious enough. We should have zero percent body fat, or we think we're too skinny. We either dye our hair blonde, black or red, or some of us wish we had hair at all. We think we're too short, or we wish we weren't so tall. For most people, whatever we have and whatever we are, is not ideal.

    The same thing happens in marketing. Idealistically, we will have enough time and money to conduct exhaustive market research, which will spell out in no uncertain terms, exactly what we should do with our marketing. In this ideal world, we would have three months to prepare a perfect marketing plan, the perfect messaging and six months to get the creative just right. We'd also have an unlimited budget to put all of this into play and if this were the case, you'd probably do pretty well with the campaign.

    The reality in most marketing campaigns is, we don't have unlimited time or money. In fact, it's more likely that time is cut short and budgets are trimmed even shorter. There's no time for formal research. There's very little time for planning, and even less time to build it. We lift off, start flying and make course corrections and campaign optimizations from the air. We use brute force to push the flywheel, we rely on our experience to pull the right levers, and while the idealists are still developing theories, we're out of the starting gate with a head start.





    Even if the idealists had their way and could develop a perfect marketing plan, there's no promise that it will actually work. Oh sure, ideally their marketing video will go viral and make Psy's "Gangnam Style" video look like child's play, but that's more likely to happen by accident. They may plan for every one of their Tweets to trend for two days on Twitter, and for their Facebook page to grow to 100 million likes over night, but it probably won't happen as planned.

    At the end of the day, a great idea put into play, trumps a good theory that's still under review in the board room. If you can stomach the risk of imperfection, and are willing to make refinements as you go, you may find you've got the right stuff for a career in marketing. It won't be easy and it won't be ideal, but if you are willing to do the work, it will be as today's fortune says, "Theories get you thinking. Sweat get you results."

    The reality in most marketing campaigns is, we don't have unlimited time or money.

    @NewEdayMedia
    John Lennon famously stated, “life’s what happens while you’re busy making plans” …

    Best of the Roses,
    john alan conte jr.
    &
    the new everyday media

    BIGnewEdayMedia coming soon to mystrawhat.com (featuring original poetry & top hottest of new everyday media 2014)

    Thursday, May 9, 2013

    How to Get David Meerman Scott – Marketing Speaker & Leadership Speaker & Author of Number #1 bestseller to Mention You in a Post When He Just Posted, “Sadly, nearly all of the pitches I get are just plain spam.” ...


    How to get Marketing Speaker David Meerman ScottMarketing Speaker & Leadership Speaker & Author of Number #1 bestseller -The new rules of marketing & PR with over 250,000 copies in print in more than 25 languages- to Mention You in a Post When He Just Posted, “Sadly, nearly all of the pitches I get are just plain spam.” ...
    I now feel like I am such a grateful #dead #rockstar to have a #business #marketing #guru like David Meerman Scott mention me in one of his recent posts = especially from Milan, Italy today.

    How to when he says it's rare and he most likely won't. ..

    Cranking the Grateful Dead at the soundcheck before my masterclass in Milan today #dmscottinmilan